Blogging is the bomb dot com, let me tell you why.
The #1, all time biggest misconception I’ve seen with business owners regarding their websites, are blogs (or the lack thereof). Most people don’t realize how much blogging can actually help. Help not only their website (think organic SEO) but also their business!
I mean, that’s the whole reason people have websites for their businesses right? To give and share information about their shop, cause, art or whatever.Think of it like this. A website without a blog is like Popeye without his spinach. It’s pretty weak. But, when you blog (and I mean on a regular basis), you add the spinach and it becomes a super power!
Lemme break it down.
- SEO yo! You’ve heard of Google right? Well, did you know that Google indexes each blog post you create? What that means for businesses is that every time you hit the publish button, an angel gets it’s wings and you get more exposure on the interwebs!
- Makes you look smart. No, but really. If you have good info, info that people need and actually find handy, you’ll start to become an authority. Sounds fancy! You’re building trust and helping folks by giving them chance to glean a little of your expertise. They’ll share (which is another big bonus = even more exposure), come back for more and hopefully decide to buy your services too!
- You can build your email list. If you need to know why growing your list is important read this. Think 24/7 access right into your dream client’s inbox.
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