Conquer Facebook’s 20% Text Rule for Ads

Figure out Facebook’s 20% Text Rule

If you have a business, you’ve probably got a Facebook Business Page. If not, why?

Yes, with all of Facebook’s fancy algorithms and other technical stuff, they’ve made it virtually impossible for us little guys to even show up in our fan’s feeds. Buuuut…creating Facebook ads or Boosting your posts, will give your posts a little rocket fuel to reach your peeps again (at least more of them)!

You probably already know that — and this isn’t a tutorial on how to place ads or max out your conversion rates or get more likes. This little puppy is going to show you how to get your special image (that you worked so hard to create) to pass Facebook’s rule about using too much text in your ad image.

Ads that have more than 20% of text in their image won’t be approved to run on Facebook or Instagram. Too much text can look like spam and make people think that your ad is low quality. – Facebook

Yep, it’s annoying but you gots to do what you gots to do.

Use the Grid Tool

Say hello to my little friend, the Facebook Grid Tool. While it’s not always perfect, it can save you some trouble and aggravation by running your image through the Grid Tool BEFORE posting to Facebook.

Here’s How:

  1. From the Grid Tool page, click on the Choose File button to upload your image into the tester.
  2. Once it’s loaded, click on each square that contains ANY text. As you can see from this example, even they tiniest bits of text matter. Even if it’s juuuuust barely in another square – it counts towards your 20% limit. Though it really didn’t seem like a lot of text in the first place, because of the placement of the text and the font size, it was too much. I could have even clicked on 1 more box, see it? So annoying…
  3. After a little text resizing and removal of the url at the bottom, it’s now exactly 20%.

Facbook’s 20% Rule? No problem!

No more annoying (and frustrating) “your ad was rejected” or “not approved” emails from Facebook! You can now go and conquer some Facebook Ad booty!

It’s the little things that can save time, aggravation and hair! Have you used this tool before? How did you like it? Tell me, I’d love to hear.

Curious about Fast & Fab Online Updates shown in the example? Find out more!

– Janet
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{ 2 comments… add one }
  • Stefani January 1, 2016, 10:19 am

    I have TOTALLY had to deal with this…and it IS annoying indeed! Thanks for the awesome grid/20% rule info!! 🙂

    • Janet January 1, 2016, 10:33 am

      You’re welcome! Glad to help!

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