Get in front of more eyeballs by connecting MailChimp to your Facebook page.
Ahhhh Facebook, our businesses have a love-hate relationship with this cuddly monster.
It’s cool to get Likes but what are they worth if biz page posts only show up on your fan’s feeds when the stars are aligned juuuust right?
Yes, I know we can boost posts and pay for ads but even then your peeps will only see a portion of them. Think about it, even though most of us are a little addicted to our FB app (ok… a lot addicted) there are times we sleep, shower and spend time with people in real life. So, even if you pay to be “seen” more, not everyone is going to see your stuff (and in this case, that’s a bad thing).
BUUT, if you can get them to subscribe from your Facebook page, you’re upping your chances to be seen by like a million! Because now, you’ll have a direct connection to their email inbox.
Connect your Facebook page with your MailChimp list.Here’s how. 5 minutes and bam!
Log into MailChimp account and Facebook at the same time (in different browser windows). TIP: Log in as YOU and not your business page (makes things easier later on).
Once you’re logged into MailChimp, click on the little down arrow next to your name (top right) and click on Account.
Now, from Accounts, click on “Integrations”
From this page, you’ll see lots of services you can integrate with MailChimp. If you’ve already connected your Facebook account to your MailChimp account the Facebook icon will be in color. If not, it’ll be gray, like this.
Click “Log In”. (If you logged into Facebook during Step 1, this will be easier.)
Cool! Once connected, do this:
If you are an administrator for more than one page, you’ll have multiple pages to choose from. Click on the “Pages to use” and choose the one you want.
Same thing with “List to use” if you have more than one list.
Click yes from “Use signup form tab”.
And always, always use your branding when possible. Reinforce your brand recognition and pick “My List’s Theme” (if it doesn’t default to that) from the “Form theme” section.
Next, in the “Tab label” field, type in something that’s more enticing than “Email Signup” and in align with your brand and audience. This is what will show up on your Facebook tab.
When your done, Save and Test Connection.
Head on over to your Facebook page. Let’s make your opt-in tab visible.
Click on “More” from the menu below your cover image and choose “Manage Tabs”.
Find your little MailChimp tab and drag it up so that it will now be an option in the menu. Anything after the 3rd tab usually doesn’t show unless you (or your visitors) click on “More” and who does that??
BONUS! This is the tab order of your page app section too. You can see that since MailChimp is the first app in the Manage Tabs list, it’s first here too.
Here’s another place to infuse your beautiful branding and make your opt-in stand out. Make a little graphic to use for your tab image instead of using the Facebook default (like I did for the ones in the image above). Make your image 111px x 74px. You can use Photoshop, Illustrator or something like Canva.
When it’s ready, go back to “Manage Tabs” and click on “Add or Remove Tabs”.
Next, from the Apps menu, find MailChimp and click on “Edit Settings”.
From here click on “Change” next to “Custom Tab Image” to add the image you created. Now, hover over the current image in order to see the “Edit” link. Click Edit and add your new image! Voilà, you’re done!
Update: Another Pro Tip from you!
Alistair added another great tip in the comments below! Here’s what he said:
“…Here is another idea that links to the theme of this post. You can add a call to action button to your cover photo which also links to your MailChimp list. Check it out here: https://www.facebook.com/help/312169205649942.”
Nice, huh?! Thank you Alistair!
Who knew growing your MailChimp list from Facebook could be so easy?! Hope this little tip helps you get more connected with your ideal tribe. 🙂