Grow Your Email List From Facebook

Get in front of more eyeballs by connecting MailChimp to your Facebook page.


Ahhhh Facebook, our businesses have a love-hate relationship with this cuddly monster.

It’s cool to get Likes but what are they worth if biz page posts only show up on your fan’s feeds when the stars are aligned juuuust right?

Yes, I know we can boost posts and pay for ads but even then your peeps will only see a portion of them. Think about it, even though most of us are a little addicted to our FB app (ok… a lot addicted) there are times we sleep, shower and spend time with people in real life. So, even if you pay to be “seen” more, not everyone is going to see your stuff (and in this case, that’s a bad thing).

BUUT, if you can get them to subscribe from your Facebook page, you’re upping your chances to be seen by like a million! Because now, you’ll have a direct connection to their email inbox.

Connect your Facebook page with your MailChimp list.
Here’s how. 5 minutes and bam!

Step 1

Log into MailChimp account and Facebook at the same time (in different browser windows). TIP: Log in as YOU and not your business page (makes things easier later on).

Step 2

Once you’re logged into MailChimp, click on the little down arrow next to your name (top right) and click on Account.

Step 3

Now, from Accounts, click on “Integrations”

Step 4

From this page, you’ll see lots of services you can integrate with MailChimp. If you’ve already connected your Facebook account to your MailChimp account the Facebook icon will be in color. If not, it’ll be gray, like this.

Click “Log In”. (If you logged into Facebook during Step 1, this will be easier.)

Step 5

Cool! Once connected, do this:

If you are an administrator for more than one page, you’ll have multiple pages to choose from. Click on the “Pages to use” and choose the one you want.

Same thing with “List to use” if you have more than one list.

Click yes from “Use signup form tab”.

And always, always use your branding when possible. Reinforce your brand recognition and pick “My List’s Theme” (if it doesn’t default to that) from the “Form theme” section.

Next, in the “Tab label” field, type in something that’s more enticing than “Email Signup” and in align with your brand and audience. This is what will show up on your Facebook tab.

When your done, Save and Test Connection.

Step 6

Head on over to your Facebook page. Let’s make your opt-in tab visible.

Click on “More” from the menu below your cover image and choose “Manage Tabs”.

Find your little MailChimp tab and drag it up so that it will now be an option in the menu. Anything after the 3rd tab usually doesn’t show unless you (or your visitors) click on “More” and who does that??

BONUS! This is the tab order of your page app section too. You can see that since MailChimp is the first app in the Manage Tabs list, it’s first here too.

Pro Tip

Here’s another place to infuse your beautiful branding and make your opt-in stand out. Make a little graphic to use for your tab image instead of using the Facebook default (like I did for the ones in the image above). Make your image 111px x 74px. You can use Photoshop, Illustrator or something like Canva.

When it’s ready, go back to “Manage Tabs” and click on “Add or Remove Tabs”.

Next, from the Apps menu, find MailChimp and click on “Edit Settings”.

From here click on “Change” next to “Custom Tab Image” to add the image you created. Now, hover over the current image in order to see the “Edit” link. Click Edit and add your new image! Voilà, you’re done!

Update: Another Pro Tip from you!

Alistair added another great tip in the comments below! Here’s what he said:

“…Here is another idea that links to the theme of this post. You can add a call to action button to your cover photo which also links to your MailChimp list. Check it out here:”

Nice, huh?! Thank you Alistair!

Mission accomplished!

Who knew growing your MailChimp list from Facebook could be so easy?! Hope this little tip helps you get more connected with your ideal tribe. 🙂

– Janet
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{ 14 comments… add one }
  • Megan July 16, 2015, 10:57 am

    I love your little images to go next to each app! I’ve already got my mailchimp hooked up, but I didn’t think about adding Pinterest and Twitter like you have them! What an easy little thing to go back and do!

    • Janet July 16, 2015, 11:41 am

      Thanks Megan, I love adding a little fun where I can! 🙂

  • Steven Ma July 16, 2015, 11:40 am

    Great tip Janet! I’ll try it out. How much of an increase have you seen. I feel like very few people actually visit my fb page – it’s mostly what they see in the newsfeed

    • Janet July 16, 2015, 12:02 pm

      Hi Stephen! Honestly, I’ve just recently set this up but I have gotten some sign ups from it. So, I consider that a win. Time will tell but my opinion is that every little bit helps. And you’re exactly right, most people don’t come back to your page after they “Like” it. That’s exactly why if they share their email (while liking), we have a better chance of being able to share our special posts with them thru email later on. 🙂

  • Alistair July 16, 2015, 3:30 pm

    Great tutorial Janet! I followed along and had mine setup in 5 minutes it was so simple to follow. I even made a graphic like you suggested in that time! Here is another idea that links to the theme of this post. You can add a call to action button to your cover photo which also links to your MailChimp list. Check it out here

    • Janet July 16, 2015, 4:28 pm

      This is great Alistair! Going to check it out now, thank you and thanks for commenting too!

  • Lindsay July 16, 2015, 4:54 pm

    Ohh this is super handy! Love that it’s an easy integration too!

    • Janet July 16, 2015, 7:54 pm

      Thanks Lindsay! Glad you liked it!

  • Amber July 16, 2015, 7:47 pm

    This is so great. I’m running an ecourse, START A BLOG IN 15 DAYS, right now; this is the perfect piece for my participants.

    • Janet July 16, 2015, 7:56 pm

      Very cool! Sounds like perfect timing then! Glad it can help you and your participants! 🙂

  • Jenn Eze July 17, 2015, 12:06 am

    Love this, I do this for my social clients and it really helps to put everything right there and so people who may not otherwise go immediately to your site can still opt in – also a great tip for really new businesses who may not even have a website yet! 😉

    • Janet July 17, 2015, 2:08 pm

      Yes, that’s true! I actually didn’t have a site up for a while, only a FB page. Great tip for a new biz! Thanks Jenn!

  • Devon July 17, 2015, 3:01 pm

    Just finished setting up my app! With a cute picture to boot 😉
    Great guide – so easy to follow, even for those of us who get a bit panicky when fiddling with FB stuff.
    Many thanks!

    • Janet July 17, 2015, 3:27 pm

      Yay! So glad you liked it! 😀

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