Your copy. It’s what sells your stuff. It’s got to sound good and be clear.
“A confused mind ALWAYS says no.” – Marie Forleo
You’ve heard that before and I’m here to remind you about it because it’s… TRUTH!
Not only do you have to be clear, you’ve got to be REAL!
Really, it’s ok. You don’t have to be so formal anymore. People want be able to actually relate to you, understand you and not be bored with a bunch of legally, preachy or stuffy words.
- If it’s only you in your business – don’t use “we”. Use “I” or “me”.
- Don’t write in the 3rd person (really… don’t).
- Make your copy relatable. Engage your reader, tell stories, show them you understand their issues.
- Write how you actually speak. If you don’t normally use whom or thou or rocket-pants when you’re talking, then don’t use it when you write.
- Try not to sound like a robot either. Like this: “Please do not sound like a robot. It is silly.” See what I mean?
- Sound like you and your brand. Don’t be too stuffy (unless you usually sound stuffy).
- Use contractions and broken sentences. ‘Cuz it’s how you sound in real life.
“Your about page is not about you – it’s about ‘what you can do for me and why should I care’.”
– Courtney Johnston, The Rule Breakers Club
“Be unpredictable, be real, be interesting. Tell a good story.” – James Dashner
Got some copy stories (horror or happy)? Tell me about it! 🙂