Keep It Real People

Your copy. It’s what sells your stuff. It’s got to sound good and be clear.

“A confused mind ALWAYS says no.” – Marie Forleo

You’ve heard that before and I’m here to remind you about it because it’s… TRUTH!

Not only do you have to be clear, you’ve got to be REAL!

Use your real words people.

Really, it’s ok. You don’t have to be so formal anymore. People want be able to actually relate to you, understand you and not be bored with a bunch of legally, preachy or stuffy words.

Here’s how you can achieve realness:
  • If it’s only you in your business – don’t use “we”. Use “I” or “me”.
  • Don’t write in the 3rd person (really… don’t).
  • Make your copy relatable. Engage your reader, tell stories, show them you understand their issues.
  • Write how you actually speak. If you don’t normally use whom or thou or rocket-pants when you’re talking, then don’t use it when you write.
  • Try not to sound like a robot either. Like this: “Please do not sound like a robot. It is silly.” See what I mean?
  • Sound like you and your brand. Don’t be too stuffy (unless you usually sound stuffy).
  • Use contractions and broken sentences. ‘Cuz it’s how you sound in real life.


White hot, keep it real bonus tip!

“Your about page is not about you – it’s about ‘what you can do for me and why should I care’.”
– Courtney Johnston, The Rule Breakers Club


Need copy help? Get professional solutions from the word experts:

You’ll thank me later.
< Courtney Johnston, The Rule Breakers Club
< Nikki Elledge Brown, The Communication Stylist

“Be unpredictable, be real, be interesting. Tell a good story.” – James Dashner

Got some copy stories (horror or happy)? Tell me about it! 🙂

– Janet
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{ 6 comments… add one }
  • Lily March 26, 2015, 6:56 pm

    Great tip on using the word “you” to keep blog posts personal and engaging!

    • Janet March 27, 2015, 12:15 pm

      Thanks Lily!

  • Devon March 27, 2015, 10:11 am

    I laughed out loud at your first tip…the use of ‘we’ drives me bonkers! Actually, it drives me bonkers and then makes me feel kinda sad.
    I’ve found that a great way to make sure my posts sound like the real me is to read them out loud a few times. If I get stuck on a phrase – chances are it’s because it’s not really me.

    • Janet March 27, 2015, 12:17 pm

      Devon that’s a great tip! Reading your stuff out loud can clear out some of the “un-you” copy really quick. 🙂

  • Nesha March 27, 2015, 10:13 am

    I LOVE that quote from Marie. And I totally agree with that you’re saying. I need to go through my website copy and check that it’s clear soon actually.

    • Janet March 27, 2015, 12:23 pm

      Yep, it’s one of those businessy to-do’s that we tend to put off – good idea to add to a 6 month or annual checklist! I totally agree – luv me some Marie! 🙂

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