Want More Tweets & Pins? Read This.

A post born from frustration.

I love sharing great stuff I find for a few reasons – I like being nice, I think good stuff is worth sharing (might help someone), pinning helps me by making it easy to refer back to later. Lots of reasons!

You do too, right?

But this has been getting on my nerves lately…

Sharing Trying to share tweets or pins that haven’t been optimized with the author’s info, a post title or a shareable image.

I know this has happened to you too.

You come across a pretty awesome post with great info and decide to tweet it.

But wait, they don’t have any social shareable icons to make it easy. Great. So, you have open Twitter in another browser tab, go back to the post, copy the link and then the title, go back to Twitter, paste it in a tweet. And of course, it’s too many words. Now you have to edit, then figure out their twitter handle and add that (if you’re feeling generous)… UGH!

Total waste of my time.

Think other people got through all of this trouble? Nope. If they’re on their phone (or other mobile device), no way Jose!

Annoyance #2.

I pin stuff all the time. Like really, all the time. It’s the perfect place to collect for an inspiration board, save cool tutorials, you know – all of it.

Let’s walk to annoying land together, shall we? Remember when this happened?

You decide to pin the beauty you just found. You click on the Pinterest app from your browser. Love, love, love that little button. »
(I almost always use this instead of clicking on the little Pinterest icon that sometimes pops up on images or from the Pinterest share icon if they have one. What do you do? Curious.)

But then, you get the ugly “Hey, the fool has no image so how about this lovely doesn’t-help-anyone-at-all-but-has-the-url-cross-stitched-better-than-nothing image instead?”

(Image altered to protect the culprit.)

When this happens, what do you do?

Sometimes I’ll get aggravated and not pin it at all. Or, if it’s just that great and I reeeeally want to save it, I’ll do this:

Take a screen shot from the post, the blogger’s logo or something (anything is better than cross stitch pic). Next, I open Pinterest, go to the board I want to pin to, upload the screen shot from my computer and pin it. Now, I go back to the post, copy the url, edit the pin to add the url, go back to the post again, copy and paste the title and if feeling particularly nice, figure out the blogger’s @twitter handle (if the have one) and re-save. After all that, I still have to delete the random pic from my desktop. GEEZE! PAIN IN THE BUTT!

I’m trying to share your stuff people – optimize it!

To keep you from being a burr under your reader’s saddle, here are some easy peasy ways to fix a few common annoyances.

 

Create ready made, easy to share, nice tweets for your blog posts like this:

Go ahead, click on it, see how everything is included? The headline, url and via @bluetailtweets?

This is SO easy to do.

  1. Download the Click To Tweet plugin.
  2. Activate then go to Settings, Click To Tweet, add your Twitter handle and save.
  3. Now just add this into the Text editor of your post (Add exactly as shown. Brackets and all. Just replace the text within the quotes with yours of course). And voila! A pretty, optimized tweet!

And this for creating tweets that can be used anywhere:

Create trackable urls with a free (also has a premium option) Click To Tweet online account. Add everything you want (within 140 characters) don’t forget your @twitterhandle. Click the big green Generate New Link button and copy the shortened http://ctt.ec/xxxx url that was created. Share the ctt url in Facebook, LinkedIn, your email signature or where ever.

This is the cool part. When someone clicks on the shortened ctt url, it creates the tweet for them like this!
All they have to do is hit the Tweet button. Bonus, you can check back to your Click to Tweet account and see how your tweet is doing. Especially cool to use for your opt-in landing page or something else important you’d like to track.

Optimize your share icons:

This is a must do too. Optimize and test your blog’s social media share icons. You know, the one’s usually at the bottom of your blog post. Like this one. Make sure when someone clicks to share your stuff, what pops open has good info, an image and includes your @twitterhandle for Twitter shares. I use the Share This plugin.

FYI: These can get a little quirky sometimes. If you’ve updated the settings of your plugin, tested, waved your magic wand and done all you can do and it’s still not working the way you want, it’s probably the social media platform with the attitude problem. You can try switching plugins if you like to see if that helps. Facebook and Pinterest shares can be a booger bear once in a while – just so you know. It’s a bummer but all you can do is all you can do. (Facebook tips coming soon!) Try it again later on, sometimes platforms make adjustments and plugins update and if that’s the worst that happens to you all day. I’d say you’re doing pretty well. 🙂

Optimize for Pinterest:

So easy do to but so easily and sadly forgotten.

The big tip here: Use your image ALT tags!

Two ways to do this.

1st – The easy way. Do it from the start: Add your Alt Text to your image when you load it into WordPress.

2nd – How to go back and edit images already on your site: In your page/post Text editor, find the link to your image (It’ll look similar to the one shown below.) and add an alt tag (like the one highlighted in blue).

Just add the alt text exactly as show including the equal sign, quote marks and no spaces. Now, when a lovely goes to pin it, they’ll see this – sweet huh?

One more friendly reminder. If you use Hootsuite or another social scheduler, optimize here too. Like adding your @twitterhandle, #tags, your url, etc. When your awesome posts get shared and re-tweeted, you’ll be golden. Same goes for Facebook, but that’s a post for another day (soon)!

To get more shares you’ve got to be wise and optimize!

Don’t make me hurt you – just kidding. I’ve been going waaay overboard and spending too much time trying to share un-optimized jewels. Please, make it easy for people to share your stuff. If readers get annoyed, they’ll say “Ugh, forget it…” and do something else like… “Ooo! Cute baby bunny videos!”

And… if that’s not enough reason to optimize your tweets, read this: 14 Examples of the New Tweets Showing Up in Google Search. Got your attention now?

I know there are always exceptions to everything. Maybe your post doesn’t warrant an image due to the design of the post or topic. Maybe you’re unable to add or edit any shareable features on your website due to the type of site you have, your host, the CMS or something else. No worries… but if you can, optimize.

Make it easy on your readers (plus you’ll look more professional – bonus!) to share your stuff. Help others and in turn, help yourself! The perfect combo!

Hope this helps! Ciao for now!

– Janet
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{ 13 comments… add one }
  • Beth May 21, 2015, 5:14 pm

    So, so helpful. I just installed Share This on my site after reading this article (not kidding). I need to do the CTT thing, too, but at least now I’ve got something. Thanks!

    • Janet May 21, 2015, 5:57 pm

      Yes! That is so awesome! You go girl!

  • Sara Kanwal May 21, 2015, 5:22 pm

    Like this post? Are you kidding me? I LOVE IT !! 🙂
    Your take on ““Hey, the fool has no image so how about this lovely doesn’t-help-anyone-at-all-but-has-the-url-cross-stitched-better-than-nothing image instead?” sent me into a fit of laughter !!! Thank you so much for addressing this topic so beautifully. I so love ctt plugin and also the little “Pinterest” button, although I am not yet using Pinterest at all but getting my gears together. 🙂 Hats off to this great post.

    • Janet May 21, 2015, 5:59 pm

      So glad you loved it!! Glad I made you laugh (love that part!) too! 🙂

  • Anung V May 21, 2015, 5:29 pm

    Yes!!! Thank you. This gets so annoying. Part of my problem with sharing on facebook is that sometimes the image is not recognized by the program. So it never shows an image even though there are several in the post.

    Sometimes I forget to use the Alt Text. Its a little out of the way for me.But now I will diligently use it. Want people to share my post.

    • Janet May 21, 2015, 9:02 pm

      No to worry – will be posting about how to get FB to recognize your post image soon! Stay tuned! I forget my alt text too once in a while, writing this post has burned it into my brain so hopefully that won’t happen again (or as much)! So glad it helped you! 🙂

  • Leah May 21, 2015, 7:17 pm

    Oh my gosh, such a simple but incredibly helpful post. Most people forget about so many of these little details and they really do make a difference. Me included: I always forget to add Pinterest-worthy alt tags to images. Thanks for the reminder!

    • Janet May 21, 2015, 9:00 pm

      You’re not alone. I actually went and updated a few alt tags while writing this post (still more to do). One of the little hidden gems that works for us behind the scenes – but oh so worth it! 🙂

  • Nat, Website Superhero May 21, 2015, 7:57 pm

    Oh, sweet tips! And love that you’re getting people to use ALT tags. Hell yeah (for so many reasons)!

    • Janet May 21, 2015, 8:56 pm

      High five! Thanks girl!

  • Kathryn Brown May 21, 2015, 8:21 pm

    Awesome post Janet! I definitely need to work on my alt text, so that’s on my radar moving forward! Thanks so much for sharing this one with us!

    • Janet May 21, 2015, 9:03 pm

      You are totally welcome! So glad you found it helpful! 🙂

  • Nela May 22, 2015, 2:09 am

    I admire your persistence, truly! When I can’t find a pinnable image on the post I just give up. (Though, my go to reference for later is Evernote, so it’s not a big deal if I can’t pin).

    I wasn’t even aware of these issues because I use Buffer to tweet (on my desktop & phone), and it fills out title & url automatically. It doesn’t catch the authors handle though.

    This post also reminded me to go through my old posts and create pinterest-friendly images for each one. I’ve been putting it off for a loooong time…

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