You need a mobile friendly or responsive website – NOW! (Google says so.)

Your sparkling smile and cute dimples can’t save you this time. Google is laying down the law and adding names to the naughty list.

Starting April 21st, 2015, Google is requiring your site to be mobile friendly!

See for yourself HERE.

Deadline: April 21st or you lose.

EEK! Lose what? Well, this will affect how your website shows up in search results (in a negative, yucky way). Yes, it could totally bite. But think positive, this is a good thing. Wouldn’t YOU rather use a site that’s responsive and adapts to your device? I would! Google wants that too. Once Google implements this new requirement, “users will find it easier to get relevant, high quality search results that are optimized for their devices”. By making sure website owners are thinking of their users, they’re making happier people. Happier people (your customers) make your business more successful!

But why?

Everyone (Well, almost everyone… my parents don’t use the internet at all! Bless their little old school hearts.) uses the internet with their mobile device. Admit it. You do too! When you’re in line at Target, sitting on the couch, at your kid’s soccer practice, in bed (bad habit we all have) – practically everywhere! Even churches add lesson notes to the YouVersion bible app that you can use during Sunday service!

Bazillions of people use their cell phone, ipad or other handheld device to buy stuff, Facebook, Instagram what their eating and other important stuff. Truth! In fact, the number of mobile users has surpassed desktop users! Check out statistics, cool charts and diagrams about it HERE.

Because of the ginormous amount of mobile users Google would like people to have a nice experience (and we do too!). One way to ensure this is by having a mobile friendly or responsive website. People will be more likely to stay on your site because it’s easy to use aaaand if they have a good experience, they’ll probably use it again.

You’ve got to pass the test.

See if your website is mobile friendly.

Use Google’s Mobile-Friendly Test tool to find out if your website passes.

Mine did, see?

If your site passes too, you’ll see a nice green bar that says “Awesome! This page is mobile-friendly.”.

If you don’t pass then do this:

How to make sure your site passes the mobile friendly test.

  • Use a responsive theme like Thesis or another theme that’s mobile friendly or responsive.
  • Use a mobile friendly plugin like WP-Touch. A quick fix type of solution. Though be aware, too many plugins will slow site speed (which is also bad). You should also keep in mind a plugin can’t make everything look as awesome and perfect as responsive design can. You have limited design capabilities with a mobile friendly plugin. In short, you can only make the mobile user experience as well as the plugin will allow.
  • Hire a web developer (like me) that can take your site and update it to be mobile friendly and responsive. Or, if you need a total website makeover, you can update your design AND update to a responsive format at the same time! A developer can use their ninja coding skills to make images resize, move text around and other cool stuff that adapts as the screen size changes. It’ll look like magic! Voila! The perfect user experience.
What’s the difference between mobile friendly and responsive designed websites? My lovely friend, colleague and fellow designer Stefani did a great post about the differences. You can check it out HERE.

The Google clock is ticking…

“Time is money. Wasted time means wasted money means trouble.”
– Shirley Temple

How I can help.

If you flunked Google’s Mobile-Friendly Test and just not sure what to do, don’t freak out. I can help. If you like, I can take a look under the engine of your site to check things out and give you the best solution to get you taken care of. Just go here to schedule a Digital Strategy Session to get started.

More questions about mobile friendly/responsive updates? Or something else? Feel free to Contact Me, I’m happy to help! 🙂

– Janet
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{ 10 comments… add one }
  • Stefani March 31, 2015, 10:47 pm

    Awww, thanks for the very nice mention! So appreciative! Great post…and I didn’t know they were getting THAT serious about it. Two clients are still on thesis 1.8.5, but we’ll be switching them in the next few months. Yay!

    • Janet March 31, 2015, 11:16 pm

      Well you’re welcome, thank YOU! Yay for updating to Thesis 2 – love it SO much!

  • Katie April 1, 2015, 12:52 pm

    Great post Janet! This is pretty serious stuff because it is very true that most people use mobile devices these days and if a website is not responsive, people will move on. And now, their websites will not have a good ranking with Google. Two strikes, so looks like it’s time to get responsive. 🙂

    • Janet April 1, 2015, 1:08 pm

      You’re so right, 1 strike is bad in itself – plus who doesn’t want to make things easy and better for their clients? Businesses can’t afford to not stay in the good graces of Google! Thanks Katie! 🙂

  • Amanda Jessop April 2, 2015, 11:47 am

    This is SO TRUE! Kudos to Stefani Harris for making my website mobile friendly. I have a lot of trainers in the industry that are motivated to start their own website and they ask me for advice.. and no one EVER thinks about this. Spreading the word!

    • Janet April 2, 2015, 11:49 am

      I know, we get wrapped up in our work and forget how our online presence looks (and works for) to other people. Thanks for sharing Amanda! 🙂

  • Kathy April 2, 2015, 12:52 pm

    I love your writing style, the interchange of fonts in your post, the use of pictures, and your content. Wow – how have I not been here yet! GREAT work. I’ll be back!

    • Janet April 2, 2015, 1:48 pm

      Well aren’t you the sweetest! Thank you! So glad you like it! 🙂

  • Lyn April 2, 2015, 12:59 pm

    Thanks for this helpful piece! I double checked my 2 sites to make sure I am in the clear!

    • Janet April 2, 2015, 1:49 pm

      Yay, so glad to hear that! I know that’s a relief!

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